Technology Professionals Association

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Speaker: Marketing & Promotional Secret Tools for Success With Pat Dwight, General Manager, Stearns Dwight & Associates

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2007 Meeting Schedule:

Jan

9, 2007
Feb 6, 2007
Mar 6, 2007
Apr 3, 2007
May 1, 2007
Jun 5, 2007
Aug 7, 2007
Sep 4, 2007
Oct 2, 2007
Nov 6, 2007

Events

Meeting Times--->Click Here to RSVP
We meet the first Tuesday of each month from 6:30pm to 9:00pm at
Doubletree Club Hotel | 7 Hutton Centre Drive | Santa Ana, CA

Each meeting the Technology Professional Association has a presenter who is an expert in their field. The objective of our monthly events is to provide education to our members in the latest technologies.

Event

Speaker

Date

     
Marketing & Promotional Secret Tools for Success P. Dwight Aug 7, 2007
Opportunities in IT Security and the Road to becoming CEO Mr. Arafeh Jun 5, 2007
How story content development works J. Longwell May 1, 2007
"Teaching through an Immersive Experience" T. Smith Apr 3, 2007
"Applying Warren Buffet's investment principles to your business." J. Rogers Mar 6, 2007
Understanding Cholesterol and its role in Heart Disease A. Simone RN Feb 6, 2007
C. Poore Nov 7,2006
Pricing and branding IT services for maximum profits D.Soberman Oct 3, 2006
Living Trusts, Wills; Probate S. Bourdelais Sept 5, 2006
Are You Irresistible? M. Koppes Aug 1, 2006
Productivity impact of CAD J. Rogers Jul 11, 2006
Explosion in Logistics expenses N. Schwartz
Apr 4, 2006
How To Hold Effective Meetings S. Kaye
Mar 7,2006
Multi-Media Content Management K. Dewitt
Feb 7, 2006
Year End Tax Strategies M. Darney
Nov 1, 2005
Innovative Strategies, Techniques in Sales & Marketing
M. Mitchell
Oct 4, 2005
Disaster Prepardeness
S. McCraken
Sep 13, 2005
E-mail, IM, and Web Filtering
J. Jacoby
Aug 2, 2005
VoIP Systems

D. Nelson

Jul 5, 2005
Worms! Viruses! Hacks! Is your web server protected?

S. Frank

Jun 7, 2005
Promotional Marketing

C. Mathews

May 3, 2005

Web Based Tools

L. Marchand

Apr 5, 2005

CRM - Customer Relationship Management R. Farace
Mar 2005

"Marketing & Promotional Secret Tools for Success"

Speaker: Pat Dwight, General Manager, Stearns Dwight & Associates

Do your current marketing tactics make your phone ring? They can if they are designed right. Depending on the current stage of your business - from newly launched to well-established the marketing and promotional tactics that will work best for you can vary widely. Understanding what should be done to promote your business at its current stage is half the battle.

Dwight's "Steps to Success" Tool Kit presentation highlights the basics that every business needs to know, and why their implementation will ensure your success. You will learn:

  • The difference between Advertising & PR, and when to use each.
  • The value of case study articles in your took kit.
  • How to evaluate and optimize your own Website.
  • The payback newsletters can bring to your practice.
  • And a lot more...

Don't miss this all important dinner meeting on August 7th, which will be very relevant to building your sales and also a great networking experience with your fellow technologists in the greater Orange County area. Expect lots of anecdotes and lively discussion, and bring your questions and insights related to marketing and promoting your business.

About Pat Dwight:
Pat Dwight and her firm specialize in public relations and corporate communications. On the corporate side for almost 20 years, Pat served as the director of corporate communications for two Fortune 500 companies. Her strategies contributed to one successful IPO, new company incubation and launches, new product and service introductions, and two mergers. In the mid-1990s, taking her experience to the next level, she aligned herself with two successful local Ad/PR agencies before launching her own agency in 2003. Today, as partner and GM of Stearns Dwight & Associates, she manages two associates, oversees new business development, and leads small to mid-sized companies to “look bigger and smarter than their competition.” She is a Director and Newsletter Editor of the Association of Professional Consultants. You can find Sterns Dwight & Associates on the web at http://www.stearnsdwightassts.com.

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Call for Speakers
Have something to say that you think would interest our members. Contact our VP Programs, Lewis Marchand with your outline!


Aug 7, 2007
" Marketing & Promotional Secret Tools for Success"

Pat Dwight, General Manager, Stearns Dwight & Associates  >>> more.

Meeting Times
We meet the first Tuesday of
each month from
6:30pm to 9:00pm at:
Doubletree Club Hotel
7 Hutton Centre Drive
Santa Ana, CA

Directions
7 Hutton Centre Drive

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